It appears the Great Australian Doughnut War has ended in a truce:
The stakes were high when Arnott’s took on Krispy Kreme to protect its Iced Vo-Vo trademark.
Arnotts was defending big bikkies and Krispy was looking at a lot of dough.
The battle was set to play out in the homes and offices of Australia at morning coffee and afternoon tea time, but the war of the clones ended on Thursday without a shot being fired.
Arnott’s threatened legal action over Krispy Kreme’s Iced Dough-Vo doughnut, which is covered in pink icing and coconut flakes, just like the famous Iced Vo-Vo biscuit.
An Arnott’s spokeswoman said Krispy Kreme Australia must have been coconuts to think it could take advantage of the 103-year old Vo-Vo trademark.
Krispy Kreme Australia had argued that imitation was the sincerest form of flattery and Arnotts should be tickled pink at the homage to its iconic brand.
Now the doughnut maker has backed down and agreed to rename the Iced Dough-Vo from May 11, Arnott’s and Krispy Kreme said in a joint statement issued on Thursday. [9 News]