Are you a hip hop fan that is looking for a website with a large variety of the hottest hip hop gear available? Rocawear may just be the website you are looking for. Rocawear staked its claim in hip-hop history by becoming the destination brand for street savvy consumers. Rocawear maintains a focus of providing clever innovation in fabrication, application and design to its customer. It has been the brand’s attention to detail that has pushed Rocawear’s appeal beyond its core urban customer. Ten years have passed since the genesis of The ROC…and a dynasty now reigns. Today, Rocawear is a dominant lifestyle apparel brand for a wide range of customers, with annual retail sales over $700 million. Inspired by an urban aesthetic rooted in young men’s sportswear, Rocawear has expanded is brand through licensing pacts to develop lines for children (Kids Headquarters), junior’s (Signature), socks (Gina Group), handbags and belts (M. London), big & tall (Endurance), headwear (Nas Industries), jewelry (K & M Associates ), ladies intimates and men’s loungewear/underwear (Age Group), ladies shoes (Topline), watches (The Vestal Group) and sunglasses (Colors in Optics); as well as co-branded athletic footwear with PRO-Keds. Roca Wear Coats are available as well. The selection of Rocawear is quite large and any fan of hip hop fashion should be able to find exactly what they looking for.